Flavr Café
Brand Identity, Illustration, Packaging and Web Design
Role: Brand Strategy, Visual Identity, Packaging, Website Design
Tools: Adobe Illustrator, Photoshop, InDesign, Firefly, Blender, Squarespace
Flavr Café is a playful, flavor-forward coffee syrup brand designed for Gen Z. The brand offers on-the-go syrups in unexpected flavors like blueberry, peppermint, and lavender, giving coffee lovers a customizable experience that’s both fun and elevated.
This project involved building a full brand ecosystem from the ground up — including market research, naming, visual identity, packaging, interactive web design, and branded merchandise. Every touchpoint was crafted to reflect the brand’s bold, modern personality and bring the Flavr experience to life.
Flavr Café challenged me to think beyond just aesthetics and to design a brand that functions as a cohesive, multi-platform experience. From naming and packaging to web and merchandise, I focused on building a system that felt both intentional and engaging. This project also allowed me to explore emerging tools like AI and 3D rendering to enhance my creative process — skills I’m continuing to refine as I grow as a designer.